What is search marketing?
Visibility on the web is now a requirement for all businesses. Gone are the days of just creating a webpage and hoping people will find it. If your target audience can’t find your site you might as well not have one. With almost half the world now able to access the internet and purchasing decisions being made using research gathered from the web your target audience are online right now, you just need to let them know your there too.
The face of marketing on the internet has changed significantly over the last few years and will no doubt change in the years to come. A few years ago if you wanted to rank for “red widgets” you might just put a paragraph at the end of your page that just said “red widgets” over and over again. Google and the other search engines got wise to this practise pretty quickly and have been working hard over the years to improve the algorithm they use to rank pages. Google’s aim is to provide the most relevant results it possibly can for each and every search it carries out.
In today’s marketplace, search marketing for us is the process of positioning your brand or product as the most relevant in it field by making use of all the different marketing mediums available.
Types of Marketing
There are a number ways to market on the internet and we specialise in the following:
• Natural/Organic Search Placement (SEO)
• Pay Per Click (PPC)
• Social Marketing (Facebook/Twitter etc)
• Media Buying
Getting targeted traffic to your website is the ultimate goal. There are a number of ways to achieve this and which ones work will vary site by site. We can formulate a traffic plan for you based on your goals and then use our skills to implement your plan for you monitoring and reporting results at every step.