What is PPC?
Pay per click is the process of paying for each click that happens on your adverts. All the major search engines allow you to advertise in the manor, with Google’s adwords being the most popular. The adwords system is so popular that in 2009 Google overtook ITV and the UK’s largest advertiser. To put that into perspective more people are paying Google more money to advertise with them than they are paying ITV to advertise on their television channels. I’m sure you would agree that this would not be the case if it didn’t work.
The reason for the success of ppc is that you can target keywords and then your advert is displayed when someone searches for that keyword. You only pay when someone actually clicks on your advert (hence pay per click), and this means they are taken to your website.  This means your advertising campaigns are very targeted e.g. if you bid on the keyword “buy red widgets” and you sold red widgets you would be tapping into traffic that are in the main looking to buy from you.
How Can We Help?
PPC marketing has a steep learning curve, targeting the correct keywords, ad copy, landing pages are all things you need to take into consideration when starting a campaign. If you are targeting the wrong keywords you can quite quickly swallow your ad budget without any roi. Google has a mechanism called Quality Score which assesses the quality and relevance of the page you would like to send you visitors to, if you get a low quality score they will charge you more money per click.
We are experts in setting up and running campaigns that deliver an excellent roi, allowing you enjoy the benefits ppc campaigns can bring without having to suffer the strains that it can quite often bring.